Company Profile

Positive Associates ventured into the highly competitive market of food products in 1997 with the determination to mark a visible presence in the Indian market. The company strived hard towards achieving the goal of making every household aware of the brand ‘MAJOR’- an epitome for good breakfast. People today have become increasingly aware of their health requisites. Moreover they acknowledge the fact that a good breakfast will fuel up the morning activities. Major emphasizes on a breakfast enriched by nutrients, enhanced by taste and endeared to all by ease of preparation.

The increasing acceptance of Major over the years, owe its credit to the dynamic entrepreneurial team who are experienced and hold deep grasp of this thriving industry. It is their exemplary hard work and insight to develop and maintain a sense of excellence coupled with a thorough understanding of the customer’s needs that has paved the way for the

emergence of Major as one among the leading food brands in the region. Major speaks not only of product quality but also of the commitment to bring out the best through continuous upgrading of existing product standards to achieve even better results.

The company’s operative facility is ideally located at Veliyathunadu, near U.C. College, Aluva; an area beautifully carpeted by the most refreshing, lush green paddy fields. The plant is equipped with machineries of latest technology backed by the devoted and dedicated hands of our work force. Major breakfast products though produced with the most modern methods still retain the pure taste and natural quality that nature gave us to enjoy. Each batch of Major nutritional powerhouses is the result of high quality raw materials, selected under stringent quality control. They are hygienically treated at all stages – from processing to packing.

Today, Major breakfast products enjoy very high appreciation both in the home market and abroad especially in the Middle East and Europe. The fine taste, good quality and close conformity to customer’s requests range them among the most chosen brand of the kind. Major is expecting to move up the value chain through its other range of products that are sure to grab a place in everyone’s heart. Determined to scale heights, Major has diversified to marketing varied food products other than breakfast products and is expecting to move up the value chain and envisions a bright future ahead.

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